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"The Athletic Mindset: Three Tools For Success," published and distributed by Six Points Publishing, LLC. Endorsed by Patriot National Insurance Group's founder and CEO, Steve Mariano, "The Athletic Mindset: Three Tools for Success," is a crucial tool for corporations to motivate and teach staff about how to think like an athlete, with a positive outlook, to attain great success. The motivational hardback centers on the thought process needed to be successful in business, school, sports, and life. Friedman and Webb have put a spin on the motivational book to incorporate century's old mental strategies used by top athletes into the process of thinking positive to achieve one's goals. Throughout the book, the authors continually encourage the attitude of "keep on swinging," an idea born from the fact that baseball batters with the highest batting averages strike out more times than they get on base. This athletic philosophy can be applied in all aspects of life which is what Friedman and Webb teach readers in "The Athletic Mindset: Three Tools For Success." The book can be used to teach managers and executives how to be more effective communicators and leaders while empowering employees and improving corporate moral. With the 2012 Summer Olympics right around the corner, "The Athletic Mindset" is sure to ignite a flame in us all that says, "Go for the gold." Keywords: Athletic, Mindset, Corporate, Business, Tools, Schools, Beliefs, Awareness, Gratitude.

Success in business. --- Success in business

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Marketing. --- Success in business.

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Contains real-life stories of career satisfaction and self-assessment tools and exercises

Success in business.

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Success in business

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Comment une entreprise peut-elle gagner de l'argent sans faire payer les consommateurs ? Une économie peut-elle se créer autour d'un prix nul ? Pourquoi se méfie-t-on parfois du gratuit ? Telles sont les questions qu'aborde ici l'auteur de La Longue traîne. Avec Free !, il explore le concept de la gratuité, un "concept à la fois familier et profondément mystérieux", qui a subi une véritable révolution avec l'avènement d'Internet. Ce sont des pans entiers de l'économie qui doivent se repositionner par rapport au prix "radical" (c'est-à-dire zéro), quitte à rendre gratuite une partie de leurs activités pour trouver d'antres sources de rémunération. Chris Anderson montre avec panache que la question décisive pour les entreprises peut se formuler ainsi : qui paie quoi ? Il y répond tout au long du livre en réinterprétant non seulement le secteur de l'économie numérique, mais aussi celui de l'éducation, l'industrie automobile ou aéronautique, le marché de l'occasion ou la santé. Polémique, érudit et remarquablement illustré, ce livre explore toutes les facettes de la gratuité, des marchands de remèdes de la fin du XIXe siècle aux dernières péripéties du web.

Marketing --- Success in business